Things You Need to Know About Social Media & SEO
Over the past few years the state of SEO has changed dramatically thanks to several massive algorithm updates from Google, this has resulted in a shift towards content becoming the new SEO king. In the past ranking for a particular search query could be as simple as focusing on singular keywords but now it’s far more important to focus on keyword intent and the search user’s needs using long tail searches.
In a marketing report published by Econsultancy entitled the State of Search Marketing, it mentions that 82% of agencies and 72% of companies surveyed stated social media marketing is an intricate part of their SEO & digital marketing strategy. Ironically, shortly after Econsultancy published the data from it’s report, Google released a video claiming that social signal metrics (Twitter followers, Facebook Shares/likes, etc) are not currently used to determine search engine rankings.
This claim by Google came as a bit of a shock to most marketers as there seemed to be a mutual assumption that social signals were in fact a significant factor used in determining search engine rankings as they help to reflect a companies trust and quality.
Some Things to Consider On The Impact of Social Media on SEO
Many internet marketers believe that backlinks to your website from social media accounts do in fact have a significant impact on your rankings. Developing unique content and linking to your content from Youtube, Twitter, Facebook and other Social Media sites provides search engines more information that can be used to help determine a website’s credibility and how relevant they are for a particular search query.
Even though social signals, shares, likes, etc might not impact your website’s search engine ranking, social profiles most certainly do. Social Media profiles are typically among the top search results when searching for a company name or brand. When a person is researching businesses they’re not familiar with they will commonly go straight to their twitter or facebook page, so accordingly if a social media profile is among the top results they’re just as likely to click on the profile as they would be for the businesses actual website.
In today’s internet it’s common for someone to skip Google and Bing completely and perform their search query directly from a social media site to try and find what they’re looking for. As such your SEO strategy should include focusing on the searches that happen directly on social media search engines. If someone wants to get a good feel for what your company is about, the average person will perform a quick search on Facebook or twitter to determine what type of online presence your business has.
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