5 SEO Strategies You Can Implement Today
/in SEO /by Zire MediaSearch engines are constantly updating the algorithms they use to evaluate websites but by keeping up with the latest changes, following best practices and by implementing these 5 SEO strategies you will be setting your website up for long term success. Here are 5 things you can start implementing to improve your website traffic and […]
AdWords Self-Optimizing Accounts Are Here
/in PPC /by Zire MediaAdwords has taken another big step towards increasing it’s automation capabilities with Adwords self-optimizing accounts, it’s now possible to have Adwords automatically adapt based on the actions of your competitors in an an attempt to maintain campaign performance without the need for any manual intervention. Here’s how to set it up. Before starting, you need […]
5 Google Adwords Mistakes You Should Avoid
/in PPC /by Zire MediaMost people are already aware of how powerful Google Adwords can be for driving traffic to their website but the costs can add up very quickly if your campaigns are not setup correctly. Avoiding these common 5 Google Adwords mistakes will help to minimize costs while maximizing your return on investment. A campaign that isn’t […]
Google Plans to Remove Ads From Right Side of Desktop Search Results
/in SEO /by Zire MediaIt’s official, Google has confirmed they will no longer display ads on the right hand side of their desktop search results. After a long time testing the change, Google has officially confirmed they will be removing ads from the right side of desktop search results, and will only place ads at the top and […]
Local SEO For Your Business
/in SEO /by Zire MediaLocal SEO Can Help Your Business Grow The digital realm is full of tough competitors including internationally recognized brands. This makes competing as a small local business a challenge, however once you start to understand how Local SEO works you’ll realize how it differs from SEO on a global scale. The Most Important Factors […]
How Using a Cache Plugin Benefits Your Website
/0 Comments/in Web Design /by Zire MediaThe benefits of having a cache plugin and why you should be using one If you’re not familiar with what a cache plugin plugin does, it’s all about your website’s speed. The speed in which pages on your website load is an important factor major Search Engines such as Google, Bing & Yahoo take into […]
5 Methods For Boosting Your Facebook Ads Campaigns
/in PPC /by Zire MediaFacebook Ads are an extremely powerful tool for generating targeted traffic to your website, however creating a new Facebook Ads campaign can be challenge for those lacking experience with Facebook’s advertising platform. Often less experienced marketers take a lazy approach and create “all in one” ad sets & campaigns without properly segmentation this approach typically […]
Things You Need to Know About Social Media & SEO
/in Social Media Marketing /by Zire MediaOver the past few years the state of SEO has changed dramatically thanks to several massive algorithm updates from Google, this has resulted in a shift towards content becoming the new SEO king. In the past ranking for a particular search query could be as simple as focusing on singular keywords but now it’s far […]