Entries by Zire Media

Is Your Website Ready For Google’s Latest Mobile Update?

Google’s latest mobile algorithm update   In May 2016, Google rolled out an algorithm update which has once again increased the impact of mobile optimized websites when determining a website’s ranking for mobile search results. Let’s take a look at Google’s first major mobile-friendly algorithm change, commonly referred to as “Mobilegeddon” to get a better […]

How Does Google Determine Your Local Search Ranking?

Google has just launched an update that changes the way it determines the local search ranking for your business. In a positive recent trend, Google has started to become more transparent with it’s algorithm and by outlining the key ranking factors for local search results. Google officially announced “Prominence” as a new local SEO ranking […]

Meet The New Twitter Ad Groups Tool

Twitter has released a new feature, the Twitter Ad Groups Tool which is designed for marketers who run more elaborate advertising campaigns that take advantage of segmentation and advanced customization.   Twitter hopes to follow in Facebook’s footsteps by offering a feature rich advertising platform that is relevant in today’s highly competitive digital world. Twitter […]

Planning Your Social Media Strategy

A solid Social Media strategy has become a key component for any successful digital marketing campaign. With Social Media sites steadily gaining popularity, major search engines like Google, Yahoo & Bing have no choice but to take them into consideration when displaying relevant search results. Posts on Instagram and Facebook or even tweets on Twitter […]

Getting The Most From Your Google Display Campaign

Most businesses have experimented with Display Advertising at some point or another, usually with either great success or total failure. Today we’ll go through a few steps you can take to avoid some of the most common mistakes along with some solutions to set your Display Advertising Campaigns up for long term success.   Reviewing […]