Display Advertising is a graphical advertisement on a website which typically appears next to content on web pages and can be used on any type of website ranging from small niche specific blogs to major social media sites like Facebook.
Ads used for Display Advertising are usually referred to as banner ads which can feature images, text and rich media such as video. Display Advertising is great method for increasing your brand’s awareness by focusing your online marketing efforts toward your ideal target market.
With Display Advertising you can display your ads on targeted websites that your ideal potential customers spend the majority of their time on. This is useful for increasing your brand’s online presence on the websites most relevant to your product or service.
When using Display Advertising the people exposed to your ads are a lot more likely to be interested in them and as a result your Click-Through and conversion rates will naturally be higher.
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