Entries by Zire Media

Avoid Google Penalties Is Your Website Mobile Optimized?

In 2017, Mobile devices officially surpassed desktop computers as the primary method of browsing the internet in North America. Google has introduced new changes that will now penalize websites that are not mobile optimized. The bottom line, if your website isn’t optimized for mobile devices your business will be losing potential clients and customers.   […]

Optimizing Your Website With HTTP/2

A major change is taking place within the infrastructure of the internet. There is a new version of HTTP, which is the main protocol used by web browsers to connect to websites. The new version is called HTTP/2 and although it’s probably not something the average person should be concerned about, it’s an important change […]

How to Create High-Quality SEO Friendly Blog Posts

Creating quality blog posts that are both SEO friendly and easy to read can be a difficult task for any business. It can be challenging finding a balance between high-quality, well written content and Search Engine Optimization. In this post we will cover several ways to help create high-quality SEO friendly blog posts that will […]

Optimize Your Website for Google’s Mobile-First Index

Google has officially begun testing their new “mobile-first index”. If your website has a mobile version, the new index will evaluate it first and only fall back to the desktop version of your website if no mobile version exists. The mobile-first index is something Google has intended to implement for a long time now. Google […]

How Google Defines “Quality Content”

When it comes to SEO, quality content is generally regarded as the most important ranking factor but what does “quality content” really mean? This question often comes up within the search engine marketing community, typically with answers based on opinions rather than facts. One of the most common misconceptions is that quality content has to […]