5 SEO Strategies You Can Implement Today

Search engines are constantly updating the algorithms they use to evaluate websites but by keeping up with the latest changes, following best practices and by implementing these 5 SEO strategies you will be setting your website up for long term success.

Here are 5 things you can start implementing to improve your website traffic and take your website to the next level.

5 SEO Strategies to Help Grow Your Business

 

1. Mobile Optimization

Mobile optimization should be one of your top SEO priorities. A recent study showed that mobile internet usage has surpassed desktop internet usage to become the new king. Google has made their stance clear by officially stating they prefer mobile-optimized responsive websites and have begun labeling search results with “mobile-friendly” if they pass certain requirements. It’s important to ensure your website is mobile optimized and ideally fully responsive.

2. Focus Less On Keyword Rankings

Don’t stop tracking keyword rankings entirely but you should be placing much more value on tracking ROI metrics. You might be ranking well for certain keywords but are those keywords actually producing any leads or sales? There are many keyword phrases that have little competition but provide little to no actual improvement to your ROI.

3. Quality Over Quantity

Google has always used inbound links as a ranking signal and this is not expected to change in the near future. The quality of your links is much more important than the quantity. For example a handful of relevant links from trusted sites that are considered an authority in their field hold more value than thousands of links from lower quality sites. Focus on slowly and steadily earning quality links from reputable sites.

4. Consider User Intent

Google has started handling search queries in a different manner after their “hummingbird” update. Google used to simply match pages to keywords but after the update it now takes into consideration the user’s intent by attempting to makes sense of the context of your pages. This means that your content should include keyword phrases that users would be likely to use when attempting to search for your products or services in addition to including traditional semantic search words.

5. HTTPS Instead Of HTTP

In August of 2014 Google officially announced that they will be using HTTPS as a ranking signal, HTTPS is a secure version of the hyper text transfer protocol and google stated they will give a minor ranking advantage to encrypted websites that use it. To use https instead of standard http, you will need an SSL certificate which is a relatively low cost and definitely worth considering to give your website an extra boost.